The Difference
Why Strategic Advantage? The difference – We understand both sides of the business marketing equation.
Strategic Advantage skillfully aligns and manages marketing, sales and organizational goals into a single, unified strategy. Our unique perspective injects a distinct business operational, process driven savvy into the development of the marketing strategy. We fully understand the creative process and the nuances of tactical execution.
Media and discipline neutrality. Keep in mind, traditional agencies exist by selling advertising, public relations, and marketing collateral; your organizations goals come secondary to the traditional agency’s need to market their products.
Strategic Advantage has a different objective: We first identify a client’s goals then create and deploy tactics and the resources necessary to meet those goals. We do not base our clients’ needs on agency needs and product sales. We recommend the use of tactics based on genuine strategy. In this way, our goals align with those of our clients.
How does your current marketing strategy compare to Strategic Advantage and Ambient Marketing Process & Strategy (AMPS)?
Everything listed is important, but look for these key areas:
Description | Strategic Advantage |
Current Situation |
Experienced in developing and executing Ambient Marketing Process & Strategy (AMPS) | ![]() |
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Provides media and discipline neutrality | ![]() |
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Provides C-level marketing leadership, direction and counsel | ![]() |
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Aligns business and sales goals with marketing strategy | ![]() |
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Creates a sustainable and measurable, results driven marketing strategy | ![]() |
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Is accountable for results | ![]() |
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Combines the objectivity of an outsider and the commitment of an insider | ![]() |
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Listens to your goals and challenges, assesses key external and internal factors, and then provides proven, process oriented recommendations | ![]() |
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Improves your focus on core competencies. Your internal team will have more time to spend on what you do best: product innovation, customer service and quality control. | ![]() |
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Scalability: Has resources at your disposal enabling you to handle an increase in marketing workload. | ![]() |
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Responds: Allows you to stay nimble and maintain quick response. As budgets for development of in-house specialists decline, the need to access resources well-versed in cutting-edge strategies−in this case, marketing−grows exponentially. | ![]() |
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